LA TIMES/NEW YORK TIMES via Getty Images The Holiday Inn and Resorts International are moving into new Los Angeles hotels as the resort industry has hit a peak of growth.
The company announced on Thursday that it will open its first hotel in L.A. in 2019, the company said.
The resort will be called the Resorts L.E.C. hotel, a reference to the LA Unified School District.
Resorts CEO Jeff Yarbrough said the hotel will have rooms and amenities tailored for families.
“The new hotel will be an opportunity to bring our award-winning resort to a more diverse, vibrant, and urbanized Los Angeles, where families can enjoy our award winning dining and entertainment, the freshest seafood, the finest wines, and the best of the best,” Yarbough said in a statement.
The new L.I.A.-based hotel is a departure from the company’s traditional focus on luxury resorts in Europe.
Last year, the resort shuttered the Resort at Crystal Cove and moved to its flagship Resorts Pacific Rim hotel in Las Vegas.
The Resorts Resorts brand has grown over the past few years, with more than 70 locations around the world.
Last summer, the brand announced plans to open its newest L.L.
A location in the Pacific Northwest.